Music in points of sale is increasingly appreciated, with nearly eight out of ten consumers preferring stores with a musical atmosphere, according to a study by MOOD / Sacem . The diffusion of a personalized playlist leads to a significant increase in the recommendation rate of brands (66% versus 50%) and the return intentions of first-time visitors reach 72% with music, compared to 51% without. Music also helps to differentiate the point of sale and improve its image for 70% of customers.
Setting up a sound ambiance that reflects the image of your bar, restaurant or business therefore has positive consequences that should not be overlooked. It improves the overall customer experience and strengthens your brand image.
How to choose your sound system?
The first crucial aspect to consider when soundproofing a restaurant or business is choosing the right audio system. It is important to consider the size of the space (to define the optimal number of speakers), the type of activity and the atmosphere you want to create, but above all, your system must be easy to install and use .
Multiroom system or AirPlay 2
Commercial establishments are often composed of several zones, each of which may require a specific sound atmosphere. Multiroom systems allow independent control of the music in different parts of the establishment, which offers total flexibility to create varied atmospheres depending on the spaces. A multiroom system therefore makes it very easy to personalize , from a dedicated application, the musical atmosphere broadcast within your establishment.
AirPlay 2 compatibility is also a major plus, allowing for easy wireless connection with Apple devices.
Octavio offers you an entire ecosystem of products, compatible with multiroom or AirPlay 2, which adapts according to your needs.
You don't have an audio system yet: Octavio Maestro
If you don't yet have an audio system, the Octavio Maestro connected speakers, available in Light or Black versions, will fit perfectly into your business and contribute to the overall aesthetics of the space, while allowing you to enjoy quality sound.
You have passive speakers: Octavio Amp
If you already have passive speakers, you can opt for a small but powerful connected amplifier that adapts to your speakers, such as the Octavio Amp .
You have a complete audio system that is not connected: Octavio Stream
The compact and discreet Octavio Stream network player pairs with speakers to provide multiroom and AirPlay 2 compatibility, a simple way to modernize your audio system without changing your entire existing installation.
All our products can be controlled via a dedicated application: Octavio Virtuose . It allows you to manage your music for your entire system, easily and quickly with an intuitive interface .
Installation of a music system in a business
Installing sound systems for a business can quickly become complex. You need to make sure you have the right supports to position the speakers and that they have access to a power source. This is why our simple and quickly configurable products are a solution to save you time.
You can also call on professionals (integrators), but this will cost you time and money. The solution to soundproof your business at a lower cost remains to do it yourself.
Sound system for a business: what is the cost?
Obviously, this depends on the size of your business and the number of speakers and loudspeakers needed to have a nice sound ambiance. Also count on an additional cost if you call on a service provider for the installation. At Octavio, we also offer you an audio equipment rental offer for the sound system of your business, bar or restaurant. Leasing audio equipment is of real interest to you as a retailer, since it allows you to change the sound ambiance of your store whenever you want.
If you would like to carry out a study of your needs to carry out an installation, do not hesitate to contact us.
Playing music in a business
The broadcasting of music in a space open to the public is subject to rules.
To play music in an establishment open to the public, you must declare the sound system of your space to the regional delegation of the Society of Authors, Composers and Music Publishers (SACEM), which collects royalties and subsequently pays the artists.
The copyright fee consists of an annual flat rate , the amount of which is adapted according to the type of activity, the number of customers, the surface area of your establishment and the size of the city in which you are located.
You must also take into account the SPRE (société pour la perception et le remuneration équitable) fee which is indexed on the surface area and the number of people likely to be present in your establishment.
Signing a contract with SACEM is not your only option, you also have the possibility of distributing royalty-free music , the authors of this music have waived their rights, so you are allowed to distribute it for free.
Conclusion
Sound systems for a restaurant or business are a wise investment to strengthen brand image and improve the customer experience . By opting for quality, aesthetic systems with features such as multiroom or Airplay 2, you can ensure that music becomes a powerful ally of your establishment.
