“If you put your authenticity forward, you have no competition.” –Scott Stratten
For years, music was wrongly considered as a mere means of entertainment , as something distracting , an entity incompatible with that of the working world.
In recent years, it has begun to become more democratic and to establish itself in professional environments. We are also seeing more and more studies that are going in this direction. According to a study by Sacem conducted in 2014; " 99% of French people listen to music and 86% do so every day or almost. "
Indeed, there are a plethora of benefits associated with music ; when you think about it, it is one of the only languages that reaches the most people.
Sound, especially when it is devoid of speech, becomes universal . No matter your age, nationality or gender, it is capable of provoking emotions in each of us .
We have already written an article that deals with music for employees and how it contributes to improving the Quality of Life at Work which can be found right here .
In this one we will attack another angle; how can music help improve the overall brand image of your company while remaining consistent in its graphic and sound charter ?
The sound signature -
Today, everyone recognizes the importance of branding in a business. It is a whole that constitutes the identity of the company and which must be, when it is successful; recognizable at a glance .
The name of a brand can, for its part, unconsciously confuse the issue . Take for example the name " Mont Blanc "; are you talking about the brand of pens, or the one that makes yogurts?
"Confusion is a feeling that destroys trust, and without trust we do nothing" , these are the words of Michael Boumendil during a trade show held in Brittany in 2023. He is the sound designer who founded the company " Sixième Son " and who developed the famous jingles behind big groups like the SNCF , Renaud but also that of the FDJ .
It therefore becomes essential to find other methods than the logo and the name to differentiate oneself among other brands.
Sound identity is divided into several categories; whether through advertising, through the tones linked to the logo (we all recognize the TA-DUM from Netflix for example), through a dedicated radio or via a background playlist, the sound is multi-purpose .
Personalized radios -
One of the weapons that you can also use to improve and develop your brand image is personalized radio .
To do this, several methods are available to you. There are many platforms that will allow you to create your web radios , it's up to you to choose the one that suits you best .
If you want to take personalization to the next level , there is an AI like Suno , which allows you, with a few lines of text, to create a complete song about a product, about the company or about anything else, your only limit is your imagination !
The same goes for your radio, you will be able to broadcast announcements, podcasts, music that you have selected, in short, anything that can highlight your business and participate in the integration of your employees.
You now have all the keys in hand to create a brand image that is as perfect as it is 360 degrees. So we'll let you compose it all like a true Maestro ! 🎼
